Case Study: APS Group


Background

APS Group has been delivering global marketing and communications services since 1961. With customers such as Ford, Volvo, Co-op and Arriva, APS combines creativity with production expertise in order to deliver the highest levels of service to its client base. Central to its success is the investment in best of breed marketing operations technology. The company’s ongoing commitment to providing powerful software tools maximises productivity, efficiencies and collaboration throughout the multi-site business as well as clients and supplier locations around the world.

A key challenge for APS was the methodology used to produce quotes for clients. It had become heavily reliant upon expert estimators and a traditional management information system. These were used to create costings for clients, but the process was slow and complex.  APS wanted a better solution.

Solution

APS chose PDQ Sales Hub from Haybrooke. PDQ is a powerful instant pricing engine that enables novice as well as expert users to specify a print requirement and then interrogate all of the costing options in order to deliver the best price to the client; within a few seconds. As such, the system was a perfect operational fit. Moreover, it could be quickly deployed to the expert estimating team and work alongside the on-site management information system. Where the client required a fast response or the profit opportunity demanded an automated price, the estimators routed the job through PDQ.

Benefits

PDQ has improved service levels and response times to APS clients. APS has recognised that the pricing obtained through PDQ is more consistent – and considerably faster – than traditional estimating.  As a result, the number of projects costed through PDQ  has grown significantly; especially for high volume tenders. PDQ can produce hundreds of competitive quotes in just a few minutes and this capability has helped APS to respond to client tenders quickly and accurately – without impacting on its own supply chain.

The bottom line

Andrew Donley, Commercial Manager, APS Group:

“PDQ helps APS to win more business. It is much easier to use and much quicker than our traditional estimating platform. We can literally respond to our client requests in an instant.”