Print pricing

By John Roche, Haybrooke CEO Pile them high and sell them cheap (‘PTHSTC’). Everyone has heard the business mantra, but what would it mean for the printing industry if all printers began to run their businesses this way? Let’s find out. TheFreeDictionary.com sums up the PTHSTC idiom, thus: Pile them […]

The Cheapening of Print

19 Dec, 2018 in Business tagged PDQ Sales Hub / Print / Print buying / Print pricing / Printing by devteamhaybrooke

By John Roche, Haybrooke CEO So, you know your cost rates to the last penny. You have clocked your machines performance levels and plotted the running speed curves to the ‘nth degree. You have meticulously fed this information into your estimating system and can now produce estimates for your customers […]

The Problem with Print

19 Dec, 2018 in Business tagged Print / Print buying / Print pricing / Printing by devteamhaybrooke

By John Roche, Haybrooke CEO There was once a small principality, called Candytown. The residents of Candytown each had a very sweet tooth and, to accommodate the demand for sweets in the province, there were four confectionery manufacturers. The confectionery manufacturers each had a 25% share of the sweet market […]

Price wars in Candytown

19 Dec, 2018 in Business tagged Price wars / Print pricing / Printing by devteamhaybrooke

By John Roche, Haybrooke CEO It’s one of the toughest decisions a printer has to make: how to price its products in the marketplace. It’s tough, because there is generally no universally agreed benchmark price for any given printed product. This makes assessing what is a ‘good’ price for print […]

Suicidal Pricing

19 Dec, 2018 in Business tagged Print buying / Print pricing / Printing by devteamhaybrooke