It started with PDQ
In its early years, PDQ was a printers estimating tool. Because it was being used by printers themselves, our algorithm 'learned' how to accommodate the peculiarities of printing production processes and, in doing so, quickly became an indispensable solution to our customers - and unique in the industry itself.
Moving to the cloud
Inevitably, PDQ stopped being a tool just for printers as it evolved into an online SaaS platform. It now became a product for the entire industry. For the first time, it became possible for buyers of print to obtain prices directly from the printing supply chain and compare prices online, within seconds.
Printing as a Service (PaaS)
In January 2021, Haybrooke embarked on an even more ambitious journey to revolutionise the printing industry. The vision was clear: to create a print buying ecosystem that would redefine how businesses approach print procurement while embracing sustainability at its core. This transformation gave birth to PDQ Print Hub and Printing as a Service (PaaS).
These ground-breaking, award-winning service offerings meant that Haybrooke now became a supplier of printed products itself, opening doors via its online platform to a transparent fulfiller network. Buyers gained the power to not just compare prices, but also rate fulfillers, communicate directly and take advantages of new features such as RRP Insights and Price Match. This made selecting their preferred fulfiller a breeze and marked a seismic shift in the traditional print procurement landscape.
The future
Haybrooke's product transformation from SaaS to PaaS represents not just a business strategy but a revolution in how the world approaches print procurement. Our journey is a story of growth, innovation, and sustainability that has caught the industry's attention.
The remarkable sales growth, prestigious partnerships, and unwavering commitment to carbon balancing embedded within PaaS have made Haybrooke a beacon of innovation in the world of print.
With PaaS, the company has not only transformed its own business but also the way countless others approach print procurement. As Haybrooke charts a course for the future, it does so with a clear vision and an enduring commitment to reshaping the print industry.