WHERE IT ALL BEGAN
Haybrooke was founded as a company in 2006 and soon after launched 'predictive dynamic quoting' - PDQ - into the printing marketplace.
PDQ began as a desktop application for printers to use as an estimating tool. Because it was being used by printers themselves, our calculation algorithm 'learned' how to accommodate the peculiarities of printing production processes and, in doing so, quickly became an indispensable solution to our customers - and unique in the industry itself.
MOVING ONLINE
Inevitably, PDQ stopped being a tool just for printers.
As PDQ evolved it moved from the desktop to online and became accessible to a much wider audience. Our software was now offered 'as a service' - SaaS - and became PDQ Print Hub.
PDQ Print Hub became a tool for the entire industry. For the first time, it was possible for buyers of print to obtain instant prices from the national printing supply chain and compare suppliers quickly and effectively.
PRINTING AS A SERVICE
In January 2021, Haybrooke's reinvention of the printing industry stepped up pace when we launched 'printing as a service' - PaaS - powered by PDQ.
We deployed the first ever portal in the UK that provided print buyers with transparent access to a nationwide roster of Haybrooke's printing partners, and we effectively became a wholesaler of printed products.
In this moment, we redefined forever how businesses could approach sustainable print procurement.
In 2022, one year after the launch of PaaS, we won the 'Innovation in Business Improvements' award celebrating our operational efficiency and sustainability.
Continued INDUSTRY RECOGNITION
Our commitment to innovation has been consistently recognised throughout the industry.
In 2024, we scooped the BOSS E-business of the Year Award, highlighting our role as a pioneer in digital solutions for the print and office supply sectors. And in February 2025 we were awarded The Stationers' Company Warrant.
Beyond these achievements, Haybrooke has been regularly shortlisted for prestigious awards, including the British Business Awards, the BOSS Industry Awards, and the SME National Business Awards, across categories such as High Growth Business, Sustainability, and Service Provider of the Year.
THE FUTURE
The future is about continuous innovation and our ongoing commitment to transforming the printing industry.
From enhancing our Printing as a Service (PaaS) offering to introducing new tools that empower businesses to manage their print categories effortlessly and sustainably, we are shaping a future where print procurement is smarter, more transparent, and environmentally responsible.
Haybrooke is committed to driving innovation and delivering solutions that redefine what’s possible in print procurement.
Together with our clients and partners, we’re building a future that is efficient, sustainable, and inspiring.
Meet some of the team
John Roche
Austin Coyne
John Roche
Chief Executive
Philip Roe
Austin Coyne
John Roche
Executive Director, Operations
Austin Coyne
Austin Coyne
Austin Coyne
Head of Print Services